1801 MEDIA - CUSTOM CONTENT CASE STUDY

DEEP SEA FISHING BATTLE

South Carolina Football vs South Carolina Basketball

WHAT WE DID...

South Carolina's Football Team takes on South Carolina's Men's Basketball Team in this head-to-head deep sea fishing battle. Tune in to see which Gamecocks come out on top!

850k+ Impressions across all 1801 Media Platforms with Sponsors Product placement and logo integration in all content.

850k+

Total Impressions per custom content package

100k-150k+

Engagements across all platforms

CONTENT/
DELIVERABLES

Campaign Highlights Video
A high-energy highlight reel packed with on-boat banter, reel-spinning action shots, and strategic product placement moments—crafted to elevate brand recall and engagement.

Branded Moments Gallery
A curated slideshow featuring vivid stills: Gator bait, tight lines, team reactions, and premier sponsor placement—extending the campaign’s visual footprint.

Engagement Metrics SnapshotOver 100,000 cross-platform engagements—likes, comments, shares—fueling momentum and maximizing digital footprint.

DIGITAL/SOCIAL

Short-form social clips

optimized for Instagram, TikTok, and Facebook, featuring branded overlays and team rival trash-talk. These snackable videos captured behind-the-scenes moments, sponsored gear highlights, and the electric energy of the competition.

YOUTUBE VIDEO

A full-length episodic video

hosted on YouTube, complete with branded opening and closing, on-screen sponsor logos throughout, lively commentary, and competition outcomes—all aimed at immersive storytelling that drives viewer retention.

BRANDED SEGMENT

A polished custom ad piece

produced for web and broadcast use: athletes cast lines, speak to sponsors, and celebrate victory—integrating brand messaging and calls to action in a seamless, narrative-driven format.

GALLERY SHOWCASE